Product pages with no meta description (empty Meta Tag HTML)
SuiteCommerce copies the <meta> tags in an item’s Meta Tag HTML field into its product page, and that field is the only source of the product page’s meta description unless a Site Management Tools page supplies one. Empty, the product has no description for a search result to show, and the search engine writes its own from the page.
Updated · By the SuiteAnalytics team
What we detect
Web-store items in the sampled catalog whose Meta Tag HTML is empty, read from the same items API the storefront uses. Where the product page gets a description from elsewhere, the finding says so.
How to fix it
- Put a single description tag in the field for each item:
<meta name="description" content="…">. - Write it for a shopper reading a search result: what the product is and why this store, in a sentence or two.
- Mass-update the affected items rather than editing them one by one.
- Re-crawl and confirm the product page head carries the description.
In NetSuite: Lists > Accounting > Items › Edit › Web Store subtab › Meta Tag HTML Oracle documentation
Questions
- Where does SuiteCommerce get the product meta description?
- From the
<meta name="description">tag in the item’s Meta Tag HTML field, on the Web Store subtab — or from a Site Management Tools page for that URL.